The Kingdom of Saudi Arabia is a country with roots connecting to the depths of history. We are proud of our national identity which has been shaped by the teachings of our religion and our link to the Arab and cultural heritage that has been evolving generation after generation.
Millions of travelers come to visit the Kingdom each year for various purposes and many of them leave without having the chance to learn about our religion, history, culture, and the generosity and hospitality of our people.
Thus, we have realized that there lies an opportunity for us to present our culture to the world and to share our timeless message, whose spirit is Islam, with its tolerance, greatness and beauty.