A licensed association by National Center for Non-Profit Sector – No. 05067
The Kingdom of Saudi Arabia is a country with roots connecting to the depths of history. We are proud of our national identity which has been shaped by the teachings of our religion and our link to the Arab and cultural heritage that has been evolving generation after generation.
Millions of travelers come to visit the Kingdom each year for various purposes and many of them leave without having the chance to learn about our religion, history, culture, and the generosity and hospitality of our people.
Thus, we have realized that there lies an opportunity for us to present our culture to the world and to share our timeless message, whose spirit is Islam, with its tolerance, greatness and beauty.
We are a non-profit organization that introduces the visitors of the Kingdom of Saudi Arabia to its religion, history and culture and highlights our national identity through specific programs, a qualified team and effective partnerships.
To provide the right information about Saudi Arabia’s history and culture.
To present the tolerant message of Islam.
To clarify common misconceptions about our country and culture.
The Cultural Tour
Grand Mosque Tour
Saudi Cultural Day
A Day in Ramadhan